Swedish communication technology and services major Ericsson is in talks with Mukesh Ambani's telecommunications venture Reliance Jio for a partnership to provide seamless video viewing on mobile phones as it looks to scale up its market share to 15% in the television and media space by 2017 from 10% now.
Confirming the move, Chris Houghton, head, India region, told TOI, "We are in talks with Reliance to offer an entire range of Ericsson's products and services. Fourth generation LTE is likely to increase the penetration of smart phones in India at lower prices."
Ericsson has forecast that globally there will be 50 billion connected devices by 2020, and 15 billion of these will be video enabled. Ericsson's AVP 4000 family of system encoders is video compression platform, which allows operators to substantially increase the bouquet of channels offered to subscribers while maintaining the highest quality of viewing experience.
"The phenomenon is very similar in India. Video has taken over the networks. By 2020, 50% of the videos will be watched on mobile devices, and 50% of that will be on demand. Mobile viewing is a key growth area," Nishant Batra, VP, head of engagement practices, Ericsson India, told TOI, adding that Reliance Jio will be a big account