Reliance Jio started ad campaigns with title sponsor for Mumbai Film Festival

 Reliance Jio Infocomm was confirmed as the title sponsor for this year's Mumbai Film Festival. The deal comes as a welcome respite to the organizers of the festival, the Mumbai Academy of Moving Images (MAMI) after the last minute hassles of last year. Star India has been announced as the associate sponsor. Jio, the digital wing of Reliance Industries will be sponsoring the event for the next three years.

Reliance to Promote Indian Cinema

The deal was made public at a press conference held on Wednesday. Eminent personalities related to the festival were in attendance, including Anupama Chopra who will be directing the festival, directorKaran Johar who is also a MAMI board member, Siddharth Roy Kapoor the MD of Disney India, film producer Manish Mundra and Ajay Bijli, MD and chairman of PVR Cinemas.

Founder and Chairperson of Reliance foundation, Nita Ambani, was also present at the event. Speaking on the newly formed alliance between Reliance Jio and MAMI, she in a statement said that it was an effort to bring global recognition and acclaim for the festival.

She expressed faith in the young members organizing the festival and filling in the shoes of the recognized personalities of Hindi cinema, preceding them. Lauding the festival, Nita Ambani said the partnership was a step by Reliance to promote cinema and MAMI.

MAMI Set for the Festival

With the support from its title sponsor Reliance Jio and associate sponsor Star India, the dates for the 17th Mumbai Film Festival have been set from October 29 to November 5. The newly appointed chairperson of MAMI, director Kiran Rao shed light on the vision for an improved experience. She expressed the wish to establish a link between the different genres of cinema like art-house and mainstream films.

The MAMI team aims to encourage a domestic and global market for indie as well as popular cinema. Ajay Bijli, MD and Chairperson, PVR Cinemas announced that 15 PVR screens would be reserved for the festival across the city. Drishyam, a company owned by producer Manish Mundra is to promote the distribution of the festival films.

Nita Ambani on Mumbai Indians
The partnership with MAMI is viewed as a step forward by the Reliance Foundation after supporting Mumbai Indians. The cricket team has been performing consistently well in the Indian Premier League(IPL) and the Champions League (CL) T20. In an interview, the team's owner, founder and chairperson of Reliance Foundation, Nita Ambani commented on the team's successful run. She said that the team worked towards creating an 'aggressive yet responsible' approach towards the sport.

She attributed the turnaround in the team's performance after 2010 to building a character and passionate attitude towards the game. The Reliance Foundation owned Mumbai Indians team has won accolades with its performance in the IPL and CLT20. The team has won the CLT20 twice in 2011 and 2013 and the IPL championship in 2013.



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