Reliance Digital Outlets : Backbone for #RJio 4G launch


Indian telecom market is right now in the midst of an intense fight between #RelianceJio and #Airtel to roll out 4G services across the country. Both the telecom giants want the first movers advantage, and they both are leaving no stones unturned to ensure their own respective wins.

On one hand Reliance Jio has set December, 2015 as the deadline for the roll out of their 4G services pan-India, leveraging their vast network of Reliance Digital outlets; Airtel has declared that they will launch 4G services across 44 cities before December.
Reliance Jio: Leveraging Reliance Digital Outlets

Mukesh Ambani led Reliance Jio has made a strategic decision of leveraging 1298+ Reliance Digital outlets across India to distribute their new 4G services. Both Reliance Digital Express and Reliance Mini Express Stores would be extensively used to bundle in 4G services, at a discounted rate.

Talks are also on with smartphone brands like Apple, Samsung, Xiaomi, Huawei etc to embed Reliance Jio 4G services with their new handsets to make it easier for the customers.

December, 2015 is the deadline for the roll out their high speed 4G services.

RIL chief financial officer V. Srikanth said, “We will start extensive beta testing of our telecom infrastructure, including network across the country in the ensuing weeks to commence operations in December,”, adding, “We will have a range of smartphones from entry level to premium segment in our digital stores across the country.”

Around 400-500 new Reliance Digital stores are added every year, and the decision to leverage their outlets can be a major factor in determining the market leader. Insider reports also claim that around 1000 new ‘Jio Centers’ would be launched, along with 5,00,000 ‘Connectivity Kiosks’ across shopping malls and main markets of every city.

Another report mentions that Reliance may launch their own flagship brand handset called ‘Reconnect’, which will be sold via Reliance Outlets. 4G services from Jio would be embedded by default in these branded handsets.

As per Reliance Jio’s strategy and planning head Anshuman Thakkur, the company has tied up with various firms to use 75,000 towers, out of which they own 30,000. By December end, this number would be doubled.

As per officials, testing is currently on for their 4G services roll out pan-India.
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